Intent vs. Impact in Email Marketing: How to Align Your Messaging with Subscriber Experience
As empathetic business owners, we use email marketing to build relationships, provide value, and engage our audience. But sometimes our messages don’t always land as intended. In this post, we’ll explore common email marketing missteps where intent and impact don’t align, and how to fix them to create a more ethical, human-centered email experience.
This blog post explores common email marketing missteps—such as overloading welcome sequences, skipping onboarding emails, misusing countdown timers, and automation errors—and provides practical solutions to align intent with impact.
Email Segmentation Strategy using Tags, Segments, and Custom Fields in Kit (Formerly known as ConvertKit)
Wondering what’s the difference between tags and segments in Kit (formerly known as ConvertKit)? And honestly, what the heck is a custom field? We’ll break down what all these jargony terms actually mean and how to use them the right way so that you can ensure that the right emails go to the right subscribers at the right time.
How to Organize Your Email Subscribers so that You’re Sending the Right Emails to the Right People
While organizing your tags might seem tedious, getting your subscribers organized can transform your email marketing automation strategy (and can help you set your business up for success in the future as it grows). In this post, you’ll uncover why it’s so important, as well as learn some practical steps to help you set up your email marketing for sustainable growth that truly respects and meets the
needs and interests of your subscribers.
Client Case Study: How Kari Doubled Her Emails and Deepened Engagement After Migrating from Mailchimp to Kit
When Kari Ginsburg of Uproar Coaching came to me, she was feeling completely stuck.
Her email marketing platform at the time felt clunky and unintuitive. Every time she tried to find a solution, she ended up more confused — leading her to wonder:
“Is it me? Am I the gremlin?”
(Spoiler: It was definitely not her.)
How to set up evergreen email marketing funnels that treat your subscribers like people
Email marketing funnels should focus on connecting and nurturing. And selling your product or service. But how can you do it in a way that feels good? That’s where the Automate with H.E.A.R.T. Framework can help.
How to duplicate a visual automation in Kit (formerly ConvertKit)
Want to recreate a visual automation in Kit (formerly known as ConvertKit) but worried you’re going to do it wrong? This will show you how to do it the right way.