You built your reputation on expertise and trust, not email funnels and lead magnets.
Done-for-you Kit and email marketing consulting for credentialed professionals who want a system that runs in the background
(without aggressive sales funnels or living inside your Kit account)
You didn’t become a master in your craft to become a marketer.
Each time you open Kit, you’re faced with a maze of settings and sequences that drains your focus.
You’re never fully sure who got what email (or why).
Every “quick fix” inside your email marketing software steals another hour you should be spending with clients. The work you’re damn good at and would rather being doing!
And while you recognize the value of email marketing, all those super salesly funnels the big-name coaches preach?
Not what you had in mind when you set out to start your own business!
Not what you had in mind when you built this practice.
Transform your email from a time sink into a business asset
You don’t need to become a marketer to have an automated email marketing setup that supports your business.
You also don’t need complex and aggressives sales funnels that aren’t actually representative of how you work with your clients.
What you need is a simple, consent-based system in Kit that:
Saves you time with clean, automated flows that quietly work in the background
Builds trust between you and your subscribers
Supports revenue with timely, relevant sequences
Reflects your professionalism with setups that are held to the same standard as your work
Wherever you are in the email marketing journey, whether you’re ready to:
Mend Your List
There’s some wonky stuff going on in the backend of your Kit account that you need fixed so that it works reliably
Map your list
You’re just getting started with email marketing and you want to start strong with solid foundational that grows with your business
Migrate Your List
Your current email marketing software is no longer working for you and you want to seamlessly switch to Kit
Maximize Your List
You want to get more from the Kit features that you’re already paying for so that you get more clicks, responses, and inquiries
I help you to build that system that meets your business’ needs.
"She met me where I was to get me going on an email automations plan. "
“We had just launched our platform and needed help marketing it. We finally realized that investing in help would allow us to focus on expanding activities on our site.
Before working with Bev, we didn’t have the plan or skills to create a quality email sequence. I wanted one-on-one help rather than trying to figure it out on my own, and I was excited to have a solid system in place so I could focus on other aspects of the business.
Bev put the systems into place and then briefed me on just the specific knowledge I needed to maintain them.
She was easy to work with and provided ongoing support to educate me about email marketing. “
Aimee Durkin, Speech & Language Pathologist
"I kept getting stalled and wondered if I was doing 'email marketing' the right way."
“For a few years now, I’ve known I wanted to start an automated email newsletter for new prospects.
I finally decided to delegate this task out, and a colleague of mine recommended Bev.
It was so nice to be able to tell her what I wanted to happen and then let her do the rest.
I truly appreciate her business model, her pricing, and the “power hours” she offers when you need to make small adjustments. I’ve done that quite a few times since our initial build-out, and it’s been a lifesaver.
I highly recommend Bev!”
Garrett Crawford, CERTIFIED FINANCIAL PLANNER®
"I briefly considered DIYing the migration, but I didn't want to drag out the process and wanted to do it right from the jump."
“Before I hired Bev, I had been using Kajabi to send my weekly email broadcasts. I knew it was not the most robust email marketing platform, and at least I was consistent.
When I finally made the decision to leave Kajabi for another website platform, it was time to move to ConvertKit [now Kit].
I briefly considered DIYing the migration, but I didn’t want to drag out the process and wanted to do it right from the jump.
Working with Bev was a dream. She is both low-key and very professional. Her process is well thought out and comprehensive.”
Diann Wingert, Psychotherapist turned ADHD coach
Hey there, I'm Bev Feldman (she/her), a Kit Certified Expert & Email Marketing Strategist
Before I did this work, I spent years working in schools and community centers – supporting adult language learners and neurodivergent students. I also hold a master’s degree from Harvard’s Graduate School of Education in what was then called Risk & Prevention, a program focused on human development, counseling, and what actually helps people thrive in real-world conditions.
On the surface, that has nothing to do with email marketing. But it very much informs my approach to email marketing.
I take a human-centered and sustainable approach to email marketing ones that takes into account the humanity of both your subscribers and you – the one running your business!
Understanding YOU
Your business model, your comfort with technology, your real capacity, and the values and ethics that shape how you want to show up for your clients. No one-size-fits-all solutions here.
Built around your capacity
I build your email system around how you actually work, which means you'll use it, and it'll keep running long after we're done.
Automation with Intention
Your subscribers are capable of thoughtful decisions. They don't need to be pressured, tricked, or pummeled with urgency tactics. We’ll use the magic of automation to keep you top of mind without aggressive, gimmicky sales funnels!
Common Questions about my Email Marketing Services
Kit is where I do my best work – I know it inside and out and can unlock capabilities most people don’t even know exist. That said, The Email Roadmap and Power Hours aren’t platform-dependent. The strategy is the strategy, regardless of what software you’re using. If you’re on Mailchimp, ActiveCampaign, or another platform, we can still do the strategic work together – you’d just implement it yourself or with someone who specializes in your platform.
You might think you need a tech virtual assistant VIP day to either clean up or set up your Kit account. But email marketing automation and setting up your Kit account is a process that needs to be optimized and improved over time. It can’t simply be done in a VIP day with a virtual assistant who isn’t familiar with the software. I know this from personal experience and cleaning up accidental messes.
The investment in hiring someone who is fully versed in the backend of Kit and thinking through different scenarios generally is less than having someone who doesn’t know it as well set things up incorrectly and then hiring someone to clean it up later.
That being said, I will gladly train your VA to use your Kit account correctly moving forward.
Yes! (I’m also a Kit Ambassador.)
Yes, as an add-on for done-for-you builds. Copy and systems have to work together, so if you need help writing your welcome sequence or nurture emails, I can support you with that.
I only guarantee what I can control which is a clean, reliable system that supports your business without you living inside your Kit account. Confidence that when you hit send, the right email lands in the right inbox. And documentation that means you – or a future team member – can maintain what we built long after our engagement ends.
All done-for-you projects start with The Email Roadmap, a deep-dive audit and strategic plan. It starts at $1,800 the its cost applies in full to any build.
Done-for-you builds start at $3,800 (including the cost of the Email Roadmap). Full pricing and what’s included in each offer is in the services guide.
The Email Roadmap is the starting point and happens before the build. Done-for-you builds are completed in focused sprints of 1 to 3 days – in some cases spread over a few weeks depending on complexity. After the build, I stay in the system for 30 days to monitor, adjust, and make sure everything is working in real conditions before we do a formal handoff.
The Power Hour exists for exactly this: one focused 60-minute session where we tackle 1 to 3 specific technical or strategic challenges. Flat rate, no Email Roadmap required, no ongoing commitment. It’s also a low-risk way to see how we work together before committing to something bigger.