Blog - Your Personal Tech Fairy - ConvertKit Consultant

Three women standing with their arms around their each other, looking at one another and smiling

Navigating the Opt-In Journey: Building Connections through Automated Email Marketing

When setting up your lead magnets or email newsletter, how do you ensure you’re building trust and connection with your audience from the moment they subscriber to your email newsletter? The Opt-in Pillar, the second of the five Email Automation Pillars, ensures that subscribers receive what they signed up for promptly and that the email frequency strikes a balance between being remembered and not overwhelming the audience.

Continue reading this post »

Two women working, their laptops open on a desk while they talk and point at sticky notes on the wall.

Rethinking Email Marketing: From Funnels to Ecosystems

In the world of online business, the traditional marketing funnel approach may not be the most effective strategy for email marketing. Instead, adopting an email marketing ecosystem perspective allows for a more personalized and engaging experience for subscribers. This approach, based on five key pillars, focuses on sending the right emails to the right people at the right time, ultimately leading to more effective and authentic email marketing campaigns.

Continue reading this post »

Open blank notebook on top of a laptop computer on a white desk

Fix Your Flow

Learn practical approaches to enhance your email marketing tech setup so that the right emails get to the right people, while also creating a more meaningful connection with your audience.

Continue reading this post »

Baskets with sheets, towels, and blankets organized by type on a bed.

Chaos, clutter, and the quest for order

In today’s blog post, we’ll explore the importance of organization in the context of email marketing automation. Our journey begins with the first of the five email automation pillars: organization. While it can be the most tedious part of the process, it’s also the most important as you set up your email marketing to grow with your business. We’ll cover why getting your tags and segments organized is important and some specific actions you can take.

Continue reading this post »

Are you leaving your subscribers in the dark?

As a coaches, consultants, creator or small business owners, it’s important to set expectations with new subscribers even before they sign up for your email list. You should clearly communicate your email content, frequency, and engagement guidelines to avoid confusion and enhance subscribers’ experience.

Continue reading this post »

Examples of Subscriber Strategy in action

A solid Subscriber Strategy not only will help you to guide your subscribers through an automated journey, but it will also help you to fill in those gaps where you feel like you’re missing out on opportunities to make sales through your evergreen emails.

Here are a couple subscriber strategy examples of how I implemented this with my clients.

Continue reading this post »

Two overlooked pieces when setting up your evergreen email marketing funnels

How do you use your email marketing software to create a thoughtful & automated customer journey that doesn’t overwhelm your subscribers? Drawing from a personal experience of being inundated with emails after signing up for a business bundle, we’ll uncover two crucial but often overlooked steps when setting up your lead magnets in a very specific scenario so that you avoid overwhelming new email subscribers.

Continue reading this post »