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How a Sex Therapist With Three Audiences Finally Made Email Marketing Work for Her Business (Without Spending Hours on It)

Email marketing gets complicated fast when your business doesn’t fit neatly into one box. Most email marketing advice assumes you have one audience, one offer, and one message to send. But if you’re a therapist, clinician, or credentialed professional running a private practice alongside supervision, coaching, a nonprofit, or any kind of secondary work – like my client, Chelsea – that advice was never written for you.

15 Signs Your Email Marketing Is Actually Supporting Your Practice (Beyond Opens, Clicks, and Replies)

Many credentialed professionals who built their business on their expertise typically only have a vague sense of whether or not their email marketing is working, and often turn to vanity metrics like open and click-through rates as a sign that things are working. But how can you tell if email marketing is truly supporting your practice, rather than just sitting there looking fine on the surface?

Which Email Marketing Platform Is Right for Credentialed Professionals?

There’s no shortage of people telling you which email platform to use. But the right answer depends entirely on what you actually need email to do for your practice – and most platform comparisons skip that question entirely. Here’s a framework to help you figure it out.

How Often Should You Email Your List? It Depends.

How often should you be emailing your list? It’s one of the most common questions I get – and also one of the most anxiety-producing, because the standard advice pulls in every direction at once. After polling my list and working with dozens of clients across industries, here’s what I actually think.

Should You Resend Your Newsletters to Non-Openers?

Resending newsletters to non-openers feels like a no-brainer – more chances to be seen, a bump in your open rate. But routine resending may be working against your business. Here’s what’s actually happening under the hood, and when a resend is worth it.

Why Consent Is the Foundation of Ethical Email Marketing

The temptation to add everyone who crosses your path to your email list makes sense. But attendance at your event isn’t the same as permission to email them. Here’s why consent has to come first – and what that looks like in practice.

Email Marketing vs. Newsletters: What’s the Difference?

If you’re a therapist, coach, or financial advisor starting an email newsletter, you’ve probably noticed people use “newsletter” and “email marketing” interchangeably. But there is a difference, and understanding it matters for choosing the right platform and strategy. Email marketing exists on a spectrum from pure information-sharing to active selling, and newsletters typically sit at the intersection of thought leadership and updates. Knowing where your emails fall on this spectrum helps you make better decisions about what to send, how often, and which tools will actually support your goals.

Should you have a newsletter for your small business?

Newsletters are one of the most effective marketing tools for therapists, financial advisors, coaches, and consultants. Email marketing offers service-based businesses a reliable way to stay visible and nurture relationships with past clients, prospective clients, and referral partners without fighting social media algorithms. This guide covers how often to send newsletters, what content resonates with professional audiences, and essential best practices.

Kit vs. Substack: Which Platform is Right for Your Service-Based Business?

If you’ve been Googling “Kit vs. Substack,” here’s the honest answer: they’re not really competing for the same job. Kit is an email marketing platform built for service-based business owners who need to segment their audience, automate their onboarding, and promote what they do. Substack is a publishing platform built for writers where the newsletter itself is the product. The simplest way to put it – if your newsletter supports your business, you want Kit. If your newsletter IS your business, Substack might be worth a look. In this post, I’ll walk you through how they compare across features, pricing, and use cases so you can stop second-guessing and pick the one that actually fits.

3 Automated Email Series to Repurpose Your Content and Keep Marketing Sustainable

If you’ve ever signed up for someone’s email list and immediately regretted it, you know how email marketing automation can go wrong. Maybe you got five emails in a single day. Or maybe you didn’t hear from them for months, and by the time they finally popped back into your

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