I’m a Kit pro, email marketing aficionado, and Your Personal Tech Fairy
There’s no shortage of people telling you which email platform to use. But the right answer depends entirely on what you actually need email to do for your practice – and most platform comparisons skip that question entirely. Here’s a framework to help you figure it out.
How often should you be emailing your list? It’s one of the most common questions I get – and also one of the most anxiety-producing, because the standard advice pulls in every direction at once. After polling my list and working with dozens of clients across industries, here’s what I actually think.
Resending newsletters to non-openers feels like a no-brainer – more chances to be seen, a bump in your open rate. But routine resending may be working against your business. Here’s what’s actually happening under the hood, and when a resend is worth it.
The temptation to add everyone who crosses your path to your email list makes sense. But attendance at your event isn’t the same as permission to email them. Here’s why consent has to come first – and what that looks like in practice.
If you’re a therapist, coach, or financial advisor starting an email newsletter, you’ve probably noticed people use “newsletter” and “email marketing” interchangeably. But there is a difference, and understanding it matters for choosing the right platform and strategy. Email marketing exists on a spectrum from pure information-sharing to active selling, and newsletters typically sit at the intersection of thought leadership and updates. Knowing where your emails fall on this spectrum helps you make better decisions about what to send, how often, and which tools will actually support your goals.
Newsletters are one of the most effective marketing tools for therapists, financial advisors, coaches, and consultants. Email marketing offers service-based businesses a reliable way to stay visible and nurture relationships with past clients, prospective clients, and referral partners without fighting social media algorithms. This guide covers how often to send newsletters, what content resonates with professional audiences, and essential best practices.
If you’ve been Googling “Kit vs. Substack,” here’s the honest answer: they’re not really competing for the same job. Kit is an email marketing platform built for service-based business owners who need to segment their audience, automate their onboarding, and promote what they do. Substack is a publishing platform built for writers where the newsletter itself is the product. The simplest way to put it – if your newsletter supports your business, you want Kit. If your newsletter IS your business, Substack might be worth a look. In this post, I’ll walk you through how they compare across features, pricing, and use cases so you can stop second-guessing and pick the one that actually fits.
If you’ve ever signed up for someone’s email list and immediately regretted it, you know how email marketing automation can go wrong. Maybe you got five emails in a single day. Or maybe you didn’t hear from them for months, and by the time they finally popped back into your
Before migrating to ConvertKit (now Kit), Diann Wingert, a business coach and host of the podcast, ADHDish, was using Kajabi for her email marketing. It was kind of working for her business, but something about the pricey all-in-one platform was missing the mark.
As empathetic business owners, we use email marketing to build relationships, provide value, and engage our audience. But sometimes our messages don’t always land as intended. In this post, we’ll explore common email marketing missteps where intent and impact don’t align, and how to fix them to create a more ethical, human-centered email experience.
This blog post explores common email marketing missteps—such as overloading welcome sequences, skipping onboarding emails, misusing countdown timers, and automation errors—and provides practical solutions to align intent with impact.
