Case Study: Migration from Mailchimp to Kit (formerly ConvertKit)

Struggling with clunky email marketing software? See how migrating from Mailchimp to Kit (formerly ConvertKit) helped one client streamline her email marketing, double her email output, and increase audience engagement—all while making her system easier to use. If your email platform is holding you back, find out how the right migration and strategy can create new opportunities for your business.

Here's what we'll cover in this post

This post contains affiliate links. You can read my full disclosure here.

Kari Ginsburg from Uproar Coaching, came to me feeling completely stuck. Her email marketing platform at the time, Mailchimp, felt clunky and unintuitive. Every time she tried to find a solution, she ended up more confused, leading her to wonder:

“Is it me? Am I the gremlin?”

(Spoiler: It was definitely not her.)

Kari wanted to migrate to Kit (formerly ConvertKit) to simplify her email marketing. But the upfront work felt daunting. She needed a seamless, stress-free migration that set her up for success, without the overwhelm.

The solution: A tailored Kit migration & email system overhaul

To help Kari transition smoothly and set her up for long-term success, my done-for-you email marketing consulting services focused on strategic migration and a personalized setup inside of Kari’s new Kit account:

✔ Email List Cleanup – Identified inactive subscribers and ensured she started Kit with a highly engaged audience.

Optimized Opt-in Process – Created a streamlined opt-in form that captured key audience insights for more personalized content.

Strategized Segmentation & Tagging – Implemented a clear, scalable tagging system to easily track leads, clients, and engaged subscribers.

Guided Walkthrough & Training – Provided a comprehensive review session so she felt confident using Kit moving forward.

Post-Migration Support – Answered follow-up questions and provided additional resources to ensure a smooth transition.

The Results: A Simplified, Effective Email Marketing System

By the end of our work together, Kari’s email marketing was transformed. Instead of frustration and confusion, she had a clear, intuitive system that allowed her to connect with her audience more effectively.

As Kari shared in her LinkedIn review:

“[Bev] anticipated things I’d need for my business in the future, and made efficiencies to processes I didn’t realize were clunky (I’d accepted clunky administration because I didn’t know any better– NOW I DO!).”

But the real transformation became even clearer after our work together ended:

  • From 40 emails/year to 101 emails/year – With a system that worked for her, Kari was able to more than double her email output.
  • More Replies & Engagement – Increased email frequency led to higher reply rates and better audience interaction.
  • Stronger Segmentation & Retention – More emails meant better insights, allowing Kari to fine-tune her messaging based on real subscriber behavior.

And when I asked her about the impact of sending more emails, she shared:

“I definitely saw an uptick in replies, BUT I also saw an interesting shift in my subscription rates—people who weren’t my people unsubscribed, WHICH IS A GOOD THING. That meant my open rates and click-through rates grew. I had better insight and real data about what was or wasn’t interesting and relevant to my audience.”

Could your email system be holding you back?

f your email marketing feels chaotic or like it’s working against you, it may be time for a strategic migration or system overhaul. Whether you’re switching from Mailchimp to Kit or need a complete automation reset, I can help you create a seamless, efficient email system that supports your business goals.

📅 Book a zero-pressure call to explore how we can transform your email marketing and banish the tech gremlins for good.

Now booking Email Automation VIP Days for May 2021