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Kari Ginsburg from Uproar Coaching, came to me feeling completely stuck. Her email marketing platform at the time, Mailchimp, felt clunky and unintuitive. Every time she tried to find a solution, she ended up more confused, leading her to wonder:
“Is it me? Am I the gremlin?”
(Spoiler: It was definitely not her.)
Kari wanted to migrate to Kit (formerly ConvertKit) to simplify her email marketing. But the upfront work felt daunting. She needed a seamless, stress-free migration that set her up for success, without the overwhelm.
The solution: A tailored Kit migration & email system overhaul
To help Kari transition smoothly and set her up for long-term success, my done-for-you email marketing consulting services focused on strategic migration and a personalized setup inside of Kari’s new Kit account:
✔ Email List Cleanup – Identified inactive subscribers and ensured she started Kit with a highly engaged audience.
✔ Optimized Opt-in Process – Created a streamlined opt-in form that captured key audience insights for more personalized content.
✔ Strategized Segmentation & Tagging – Implemented a clear, scalable tagging system to easily track leads, clients, and engaged subscribers.
✔ Guided Walkthrough & Training – Provided a comprehensive review session so she felt confident using Kit moving forward.
✔ Post-Migration Support – Answered follow-up questions and provided additional resources to ensure a smooth transition.
The Results: A Simplified, Effective Email Marketing System
By the end of our work together, Kari’s email marketing was transformed. Instead of frustration and confusion, she had a clear, intuitive system that allowed her to connect with her audience more effectively.
As Kari shared in her LinkedIn review:
“[Bev] anticipated things I’d need for my business in the future, and made efficiencies to processes I didn’t realize were clunky (I’d accepted clunky administration because I didn’t know any better– NOW I DO!).”
But the real transformation became even clearer after our work together ended:
- From 40 emails/year to 101 emails/year – With a system that worked for her, Kari was able to more than double her email output.
- More Replies & Engagement – Increased email frequency led to higher reply rates and better audience interaction.
- Stronger Segmentation & Retention – More emails meant better insights, allowing Kari to fine-tune her messaging based on real subscriber behavior.
And when I asked her about the impact of sending more emails, she shared:
“I definitely saw an uptick in replies, BUT I also saw an interesting shift in my subscription rates—people who weren’t my people unsubscribed, WHICH IS A GOOD THING. That meant my open rates and click-through rates grew. I had better insight and real data about what was or wasn’t interesting and relevant to my audience.”
Could your email system be holding you back?
f your email marketing feels chaotic or like it’s working against you, it may be time for a strategic migration or system overhaul. Whether you’re switching from Mailchimp to Kit or need a complete automation reset, I can help you create a seamless, efficient email system that supports your business goals.
📅 Book a zero-pressure call to explore how we can transform your email marketing and banish the tech gremlins for good.
