Should You Resend Your Newsletters to Non-Openers?
Resending newsletters to non-openers feels like a no-brainer – more chances to be seen, a bump in your open rate. But routine resending may be working against your business. Here’s what’s actually happening under the hood, and when a resend is worth it.
Why Consent Is the Foundation of Ethical Email Marketing
The temptation to add everyone who crosses your path to your email list makes sense. But attendance at your event isn’t the same as permission to email them. Here’s why consent has to come first – and what that looks like in practice.
Email Marketing vs. Newsletters: What’s the Difference?
If you’re a therapist, coach, or financial advisor starting an email newsletter, you’ve probably noticed people use “newsletter” and “email marketing” interchangeably. But there is a difference, and understanding it matters for choosing the right platform and strategy. Email marketing exists on a spectrum from pure information-sharing to active selling, and newsletters typically sit at the intersection of thought leadership and updates. Knowing where your emails fall on this spectrum helps you make better decisions about what to send, how often, and which tools will actually support your goals.
Should you have a newsletter for your small business?
Newsletters are one of the most effective marketing tools for therapists, financial advisors, coaches, and consultants. Email marketing offers service-based businesses a reliable way to stay visible and nurture relationships with past clients, prospective clients, and referral partners without fighting social media algorithms. This guide covers how often to send newsletters, what content resonates with professional audiences, and essential best practices.
Kit vs. Substack: Which Platform is Right for Your Business?
Choosing between Kit (formerly ConvertKit) and Substack for your newsletter? Kit is an email marketing platform built for service-based business owners who need to segment their audience, automate their marketing, and sell their services or products. Substack is a newsletter publishing platform designed for writers focused on thought leadership, with built-in community features and discoverability. Choose Kit if you need to send different emails to different groups (clients vs. prospects), automate your onboarding sequences, and promote your services. Choose Substack if your newsletter IS your product, you want simple publishing with community engagement, and you’re focused purely on editorial content. In this post, I’ll break down how these two platforms compare across features, pricing, and use cases—so you can make the right choice for your business.
Intent vs. Impact in Email Marketing: How to Align Your Messaging with Subscriber Experience
As empathetic business owners, we use email marketing to build relationships, provide value, and engage our audience. But sometimes our messages don’t always land as intended. In this post, we’ll explore common email marketing missteps where intent and impact don’t align, and how to fix them to create a more ethical, human-centered email experience.
This blog post explores common email marketing missteps—such as overloading welcome sequences, skipping onboarding emails, misusing countdown timers, and automation errors—and provides practical solutions to align intent with impact.
How to Automate Your Email Marketing with Link Triggers
A link trigger is a simple but super powerful tool that will help you to automate and personalize your email marketing for your small business. They’re like a virtual pathways that enables you to connect more deeply with your subscribers transforming your small business’s email from one-size-fits-all broadcasts into personalized conversations.
Does Your Freebie or Newsletter Need a Double Opt-in?
Ever wondered if your freebie or newsletter needs that extra click of confirmation? The debate between single and double opt-ins is more complex than you might think, involving factors like consent, deliverability, human connection, and business model. This guide explores the pros and cons of each approach, helping you stay on the right side of email regulations while reflecting your business values.
Email Segmentation Strategy using Tags, Segments, and Custom Fields in Kit (Formerly known as ConvertKit)
Wondering what’s the difference between tags and segments in Kit (formerly known as ConvertKit)? And honestly, what the heck is a custom field? We’ll break down what all these jargony terms actually mean and how to use them the right way so that you can ensure that the right emails go to the right subscribers at the right time.
6 lessons learned from (temporarily) tripling my email newsletter frequency
How do you know when your email marketing is working for your business, and what specifically should you be looking at to know what’s working and what’s not? In this post, you’ll learn 6 key takeaways that you can apply to your own small business email marketing.