ConvertKit vs Substack: Which Email Platform Is Best for Your Newsletter?
Are you torn between using Kit (formerly ConvertKit) or Substack for your newsletter? You’re not alone! Many service providers grapple with this decision, but the key lies in understanding your newsletter’s purpose. While Substack excels in thought leadership and offers a built-in audience, Kit provides the flexibility and control needed for effective email marketing. Dive into this comparison to discover which tool aligns best with your goals.
Intent vs. Impact in Email Marketing: How to Align Your Messaging with Subscriber Experience
As empathetic business owners, we use email marketing to build relationships, provide value, and engage our audience. But sometimes our messages don’t always land as intended. In this post, we’ll explore common email marketing missteps where intent and impact don’t align, and how to fix them to create a more ethical, human-centered email experience.
This blog post explores common email marketing missteps—such as overloading welcome sequences, skipping onboarding emails, misusing countdown timers, and automation errors—and provides practical solutions to align intent with impact.
How to Automate Your Email Marketing with Link Triggers
A link trigger is a simple but super powerful tool that will help you to automate and personalize your email marketing for your small business. They’re like a virtual pathways that enables you to connect more deeply with your subscribers transforming your small business’s email from one-size-fits-all broadcasts into personalized conversations.
Does Your Freebie or Newsletter Need a Double Opt-in?
Ever wondered if your freebie or newsletter needs that extra click of confirmation? The debate between single and double opt-ins is more complex than you might think, involving factors like consent, deliverability, human connection, and business model. This guide explores the pros and cons of each approach, helping you stay on the right side of email regulations while reflecting your business values.
Email Segmentation Strategy using Tags, Segments, and Custom Fields in Kit (Formerly known as ConvertKit)
Wondering what’s the difference between tags and segments in Kit (formerly known as ConvertKit)? And honestly, what the heck is a custom field? We’ll break down what all these jargony terms actually mean and how to use them the right way so that you can ensure that the right emails go to the right subscribers at the right time.
6 lessons learned from (temporarily) tripling my email newsletter frequency
How do you know when your email marketing is working for your business, and what specifically should you be looking at to know what’s working and what’s not? In this post, you’ll learn 6 key takeaways that you can apply to your own small business email marketing.
Email Marketing Best Practices to Improve Your Email Deliverability
In early 2024, the online business world went into freakout mode after Google & Yahoo made some necessary changes that can impact how you set up your email marketing software. This article breaks down some action steps for you to take, as well as links to help articles and resources.
Giving Your Email Marketing a Tune-up
The essay delves into the journey of discovering a perfect morning routine, likening it to the intricate process of optimizing email automation. Through personal anecdotes, it highlights the importance of tailoring strategies unique to one’s business needs rather than relying on generalized solutions, emphasizing the nuanced approach taken within the “Optimize” pillar of the five email automation pillars.
Connecting with Your Clients & Customers through Automated Onboarding Emails
Even when things are automated, your clients and customers deserve to feel cherished and confident that they made the right choice in hiring you or buying from you. Learn how to optimize your onboarding process to create a seamless experience for your customers. This blog post sheds light on the importance of automating with heart to ensure customers feel taken care in their interactions with your business, even when things are automated.
Building Connections through Your Opt-in Email Marketing Strategy
When setting up your lead magnets or email newsletter, how do you ensure you’re building trust and connection with your audience from the moment they subscriber to your email newsletter? The Opt-in Pillar, the second of the five Email Automation Pillars, ensures that subscribers receive what they signed up for promptly and that the email frequency strikes a balance between being remembered and not overwhelming the audience.