How to Automate Your Email Marketing with Link Triggers
A link trigger is a simple but super powerful tool that will help you to automate and personalize your email marketing for your small business. They’re like a virtual pathways that enables you to connect more deeply with your subscribers transforming your small business’s email from one-size-fits-all broadcasts into personalized conversations.
Does Your Freebie or Newsletter Need a Double Opt-in?
Ever wondered if your freebie or newsletter needs that extra click of confirmation? The debate between single and double opt-ins is more complex than you might think, involving factors like consent, deliverability, human connection, and business model. This guide explores the pros and cons of each approach, helping you stay on the right side of email regulations while reflecting your business values.
6 lessons learned from (temporarily) tripling my email newsletter frequency
How do you know when your email marketing is working for your business, and what specifically should you be looking at to know what’s working and what’s not? In this post, you’ll learn 6 key takeaways that you can apply to your own small business email marketing.
Email Marketing Best Practices to Improve Your Email Deliverability
In early 2024, the online business world went into freakout mode after Google & Yahoo made some necessary changes that can impact how you set up your email marketing software. This article breaks down some action steps for you to take, as well as links to help articles and resources.
Building Connections through Your Opt-in Email Marketing Strategy
When setting up your lead magnets or email newsletter, how do you ensure you’re building trust and connection with your audience from the moment they subscriber to your email newsletter? The Opt-in Pillar, the second of the five Email Automation Pillars, ensures that subscribers receive what they signed up for promptly and that the email frequency strikes a balance between being remembered and not overwhelming the audience.
Client Case Study: How Kari Doubled Her Emails and Deepened Engagement After Migrating from Mailchimp to Kit
When Kari Ginsburg of Uproar Coaching came to me, she was feeling completely stuck.
Her email marketing platform at the time felt clunky and unintuitive. Every time she tried to find a solution, she ended up more confused — leading her to wonder:
“Is it me? Am I the gremlin?”
(Spoiler: It was definitely not her.)