Email Marketing Automation Strategy for Coaches & Small Businesses

How to Organize Your Email Subscribers so that You’re Sending the Right Emails to the Right People

Let’s explore how getting your subscribers organized can transform your email marketing automation strategy. While organizing your tags might seem tedious, it’s actually the foundation that helps your business and relationships with your subscribers grow. We’ll look at why it’s so important to organize your tags and share some practical steps to help you set up your email marketing for sustainable growth that truly respects and meets the
needs and interests of your subscribers.

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Are you leaving your subscribers in the dark?

As a coaches, consultants, creator or small business owners, it’s important to set expectations with new subscribers even before they sign up for your email list. You should clearly communicate your email content, frequency, and engagement guidelines to avoid confusion and enhance subscribers’ experience.

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Two overlooked pieces when setting up your evergreen email marketing funnels

Case Study, Email Marketing Automation Strategy / Bev Feldman

How do you use your email marketing software to create a thoughtful & automated customer journey that doesn’t overwhelm your subscribers? Drawing from a personal experience of being inundated with emails after signing up for a business bundle, we’ll uncover two crucial but often overlooked steps when setting up your lead magnets in a very specific scenario so that you avoid overwhelming new email subscribers.

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Case Study: Migration from Mailchimp to Kit (formerly ConvertKit)

Case Study, Email Marketing Automation Strategy / Bev Feldman

Struggling with clunky email marketing software? See how migrating from Mailchimp to Kit (formerly ConvertKit) helped one client streamline her email marketing, double her email output, and increase audience engagement—all while making her system easier to use. If your email platform is holding you back, find out how the right migration and strategy can create new opportunities for your business.

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Two laptops on two women's laps, their hands typing on the computer

How to set up evergreen email marketing funnels that treat your subscribers like people

Email Marketing Automation Strategy, Email Marketing Content / Bev Feldman

Email marketing funnels should focus on connecting and nurturing. And selling your product or service. But how can you do it in a way that feels good? That’s where the Automate with H.E.A.R.T. Framework can help.

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What is an Email Service Provider

2 Comments / Email Marketing Automation Strategy / Bev Feldman

Have you heard the phrase “email service provider” and wondered exactly what people are referring to and if really need one for your small business?

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Email Sequences Demystified

1 Comment / Email Marketing Automation Strategy, Email Marketing Content / Bev Feldman

What is an email sequence and how can it help you to automate your email marketing? We’ll uncover the basic types of sequences and how they play a role in connecting to your audience.

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Email Marketing Automation Strategy