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Hi, I'm Lily

I’m a Kit pro, email marketing aficionado, and Your Personal Tech Fairy

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Kit vs. Substack: Which Platform is Right for Your Service-Based Business?

If you’ve been Googling “Kit vs. Substack,” here’s the honest answer: they’re not really competing for the same job. Kit is an email marketing platform built for service-based business owners who need to segment their audience, automate their onboarding, and promote what they do. Substack is a publishing platform built for writers where the newsletter itself is the product. The simplest way to put it – if your newsletter supports your business, you want Kit. If your newsletter IS your business, Substack might be worth a look. In this post, I’ll walk you through how they compare across features, pricing, and use cases so you can stop second-guessing and pick the one that actually fits.

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How Diann Went from Scattered Tactics to a Cohesive Email Marketing Strategy by Migrating from Kajabi to Kit

Diann Wingert, a business coach for neurodivergent entrepreneurs, had been paying for Kajabi for three years with the intention of becoming a course creator. The courses never came – and she’d finally admitted to herself they probably never would. When she made the decision to move her website to Squarespace, Kajabi’s email tool had to go with it – and she wasn’t about to rebuild her email marketing without getting the strategy right this time.

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Client Case Study: Transforming a ‘Jumbled-up Cluster’ into an Automated Email System that Freed Up this Lactation Consultant’s Time

Amy’s Kit (formerly ConvertKit) account was a mess. As a lactation consultant providing high-touch services, she knew email marketing was important for her business. She’d heard it everywhere – from podcasts to business coaches – email marketing was key to nurturing relationships and building trust with potential clients.

But the time and effort she was spending on getting her Kit account to do what she needed it to do was taking away from her client time.

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How to Automate Your Email Marketing with Link Triggers

A link trigger is a simple but super powerful tool that will help you to automate and personalize your email marketing for your small business. They’re like a virtual pathways that enables you to connect more deeply with your subscribers transforming your small business’s email from one-size-fits-all broadcasts into personalized conversations.

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Does Your Freebie or Newsletter Need a Double Opt-in?

Ever wondered if your freebie or newsletter needs that extra click of confirmation? The debate between single and double opt-ins is more complex than you might think, involving factors like consent, deliverability, human connection, and business model. This guide explores the pros and cons of each approach, helping you stay on the right side of email regulations while reflecting your business values.

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Building Connections through Your Opt-in Email Marketing Strategy

When setting up your lead magnets or email newsletter, how do you ensure you’re building trust and connection with your audience from the moment they subscriber to your email newsletter? The Opt-in Pillar, the second of the five Email Automation Pillars, ensures that subscribers receive what they signed up for promptly and that the email frequency strikes a balance between being remembered and not overwhelming the audience.

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