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How Diann Went from Scattered Tactics to a Cohesive Email Marketing Strategy by Migrating from Kajabi to Kit

Diann Wingert, a business coach for neurodivergent entrepreneurs, had been paying for Kajabi for three years with the intention of becoming a course creator. The courses never came – and she’d finally admitted to herself they probably never would. When she made the decision to move her website to Squarespace, Kajabi’s email tool had to go with it – and she wasn’t about to rebuild her email marketing without getting the strategy right this time.

Intent vs. Impact in Email Marketing: How to Align Your Messaging with Subscriber Experience

As empathetic business owners, we use email marketing to build relationships, provide value, and engage our audience. But sometimes our messages don’t always land as intended. In this post, we’ll explore common email marketing missteps where intent and impact don’t align, and how to fix them to create a more ethical, human-centered email experience.
This blog post explores common email marketing missteps—such as overloading welcome sequences, skipping onboarding emails, misusing countdown timers, and automation errors—and provides practical solutions to align intent with impact.

Client Case Study: Transforming a ‘Jumbled-up Cluster’ into an Automated Email System that Freed Up this Lactation Consultant’s Time

Amy’s Kit (formerly ConvertKit) account was a mess. As a lactation consultant providing high-touch services, she knew email marketing was important for her business. She’d heard it everywhere – from podcasts to business coaches – email marketing was key to nurturing relationships and building trust with potential clients.

But the time and effort she was spending on getting her Kit account to do what she needed it to do was taking away from her client time.

How to Automate Your Email Marketing with Link Triggers

A link trigger is a simple but super powerful tool that will help you to automate and personalize your email marketing for your small business. They’re like a virtual pathways that enables you to connect more deeply with your subscribers transforming your small business’s email from one-size-fits-all broadcasts into personalized conversations.

Does Your Freebie or Newsletter Need a Double Opt-in?

Ever wondered if your freebie or newsletter needs that extra click of confirmation? The debate between single and double opt-ins is more complex than you might think, involving factors like consent, deliverability, human connection, and business model. This guide explores the pros and cons of each approach, helping you stay on the right side of email regulations while reflecting your business values.

Email Segmentation Strategy using Tags, Segments, and Custom Fields in Kit (Formerly known as ConvertKit)

Wondering what’s the difference between tags and segments in Kit (formerly known as ConvertKit)? And honestly, what the heck is a custom field? We’ll break down what all these jargony terms actually mean and how to use them the right way so that you can ensure that the right emails go to the right subscribers at the right time.

6 lessons learned from (temporarily) tripling my email newsletter frequency

How do you know when your email marketing is working for your business, and what specifically should you be looking at to know what’s working and what’s not? In this post, you’ll learn 6 key takeaways that you can apply to your own small business email marketing.

Email Marketing Best Practices to Improve Your Email Deliverability

In early 2024, the online business world went into freakout mode after Google & Yahoo made some necessary changes that can impact how you set up your email marketing software. This article breaks down some action steps for you to take, as well as links to help articles and resources.

Giving Your Email Marketing a Tune-up

The essay delves into the journey of discovering a perfect morning routine, likening it to the intricate process of optimizing email automation. Through personal anecdotes, it highlights the importance of tailoring strategies unique to one’s business needs rather than relying on generalized solutions, emphasizing the nuanced approach taken within the “Optimize” pillar of the five email automation pillars.

What Business Are you Actually Running?

So much of the “business advice” in the online space assumes a one-size-fits-all approach. Unfortunately, it doesn’t consider the nuances of your business model, which can impact everything from how and where your market your business to your email list size. In this guest post by operations strategist, Jessica Lackey, we explore how you can build sustainable business practices that are rooted in your business model.

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