Before hiring me, Diann had a collection of freebies – a quiz, a private podcast, content upgrades – each with its own sequence, as well as a weekly newsletter.
But there was a gulf between all that free content and her actual paid offers that she couldn’t quite bridge.
The challenge: A scattered email strategy and a platform she’d outgrown
Diann had picked up email marketing tactics over years in the online business space, but none of it added up to a cohesive strategy. Every entry point lived in its own silo, and there was no clear path from her free content to her paid coaching offers.
She was showing up weekly, but engagement was low, and she felt it.
“I felt like I was just going through the motions.”
Her open rates looked fine on paper. But Diann knew something was missing, and it wasn’t a single tactic she could fix on her own. It was the whole picture.
She had already decided on Kit for the move. But she didn’t want to risk a messy DIY migration, especially with an assistant who was still getting familiar with the platform. She saw the opportunity to rethink her email marketing completely, and she wanted it done right from the start.
A strategic, guided Kit migration built around her business
Rather than a full-service migration, Diann chose the Email Roadmap – a done-with-you consulting engagement that gave her team a clear, step-by-step path to follow.
Here’s what we focused on:
- Auditing her existing Kajabi setup so she could make informed decisions about what to carry over to Kit
- Paring down her lead magnets to reduce the overwhelm for her and her subscribers
- Streamlining her freebies, sequences, and entry points so every subscriber path fed into one cohesive journey
- Strategizing a tiered rollout so she started emailing her most engaged subscribers first, building momentum carefully instead of blasting the whole list at once
- Creating a consistent tagging and naming system for her freebies, quiz results, and how subscribers found her that that her VA and anyone else on her team could follow and maintain without constant questions
- Making intentional decisions at every level, including choosing a double opt-in that fit her audience of ADHD entrepreneurs
This wasn’t just about moving from one platform to another. It was about building a system that actually matched Diann’s mission: helping entrepreneurs turn their ADHD brains into business assets.
The immediate results: A clear plan and a system that finally made sense
Within weeks of starting our work together, Diann had a clear, actionable roadmap – and the direction to see it through. The migration from Kajabi to Kit went off without a hitch.
Her VA had everything needed to execute the migration. And for the first time, her email setup was actually built around her business: her audience, her mission, her offers.
Diann’s new setup wasn’t just functional – it was purposeful. Every form, tag, automation, and email – heck, even the decision to use a double versus single opt-in – was intentionally designed to support her work as a business coach and podcast host focused on ADHD entrepreneurs.
Diann’s email marketing now felt streamlined, supportive, and energizing.
“Working with Bev was a dream. She is both low-key and very professional. Her process is well thought out and comprehensive. I loved her ‘done-with-you’ consulting package, which allowed both my assistant and myself to get up to speed in a reasonable period of time. Having access to Bev via Voxer during the migration period was an added plus. Highly recommend.”
Evolving beyond the basics to deliver real value
More than a year later, Diann’s approach to email marketing continues to evolve.
“My first decision to up my email game was switching to Kit and hiring you. But now, I realize that just sending weekly emails isn’t enough. They need to be valuable. I don’t want my marketing channels to compete with each other—I want them to lift each other up.”
Rather than simply recapping podcast episodes in her weekly newsletters, she’s:
- Testing A/B subject lines to optimize open rates
- Linking to external resources to provide broader value
- Creating actionable strategy sheets that help her subscribers put ideas into practice
The foundation we built together made all of this possible – because a clear, intentional system gives you room to grow.
Why Kit was the right choice for an ADHD-focused business
For Diann, moving to Kit wasn’t just a technical upgrade, it was a strategic one.
Kajabi’s email tool was an add-on, not a core feature, and it felt that way. Kit offered the segmentation, automation, and flexibility she needed to build a system that truly served her audience and honored their attention spans.
“If I’m going to use email marketing, I want to do it well. That means moving to a platform that has features that will actually allow me to grow and refine my strategy.”
If you’re paying for a platform you’ve outgrown, or doing all the things without a clear strategy connecting them, that’s where I can help
Download my services guide to see how I work. And if you’re ready to take the next step, fill out the inquiry form.