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Hi, I'm Lily

I’m a Kit pro, email marketing aficionado, and Your Personal Tech Fairy

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Rethinking Email Funnels: A Framework for Building Your Email Marketing Automation Strategy

In the world of online business, the traditional marketing funnel approach may not be the most effective strategy for email marketing. Instead, adopting an email marketing ecosystem perspective allows for a more personalized and engaging experience for subscribers. This approach, based on five key pillars, focuses on sending the right emails to the right people at the right time, ultimately leading to more effective and authentic email marketing campaigns.

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How to Organize Your Email Subscribers so that You’re Sending the Right Emails to the Right People

While organizing your tags might seem tedious, getting your subscribers organized can transform your email marketing automation strategy (and can help you set your business up for success in the future as it grows). In this post, you’ll uncover why it’s so important, as well as learn some practical steps to help you set up your email marketing for sustainable growth that truly respects and meets the
needs and interests of your subscribers.

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Are you leaving your subscribers in the dark?

As a coaches, consultants, creator or small business owners, it’s important to set expectations with new subscribers even before they sign up for your email list. You should clearly communicate your email content, frequency, and engagement guidelines to avoid confusion and enhance subscribers’ experience.

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Two overlooked pieces when setting up your evergreen email marketing funnels

How do you use your email marketing software to create a thoughtful & automated customer journey that doesn’t overwhelm your subscribers? Drawing from a personal experience of being inundated with emails after signing up for a business bundle, we’ll uncover two crucial but often overlooked steps when setting up your lead magnets in a very specific scenario so that you avoid overwhelming new email subscribers.

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Email Sequences Demystified

What is an email sequence and how can it help you to automate your email marketing? We’ll uncover the basic types of sequences and how they play a role in connecting to your audience.

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