Kit vs. Substack: Which Platform is Right for Your Business?

Choosing between Kit (formerly ConvertKit) and Substack for your newsletter? Kit is an email marketing platform built for service-based business owners who need to segment their audience, automate their marketing, and sell their services or products. Substack is a newsletter publishing platform designed for writers focused on thought leadership, with built-in community features and discoverability. Choose Kit if you need to send different emails to different groups (clients vs. prospects), automate your onboarding sequences, and promote your services. Choose Substack if your newsletter IS your product, you want simple publishing with community engagement, and you’re focused purely on editorial content. In this post, I’ll break down how these two platforms compare across features, pricing, and use cases—so you can make the right choice for your business.

Intent vs. Impact in Email Marketing: How to Align Your Messaging with Subscriber Experience

As empathetic business owners, we use email marketing to build relationships, provide value, and engage our audience. But sometimes our messages don’t always land as intended. In this post, we’ll explore common email marketing missteps where intent and impact don’t align, and how to fix them to create a more ethical, human-centered email experience.
This blog post explores common email marketing missteps—such as overloading welcome sequences, skipping onboarding emails, misusing countdown timers, and automation errors—and provides practical solutions to align intent with impact.

Are you leaving your subscribers in the dark?

As a coaches, consultants, creator or small business owners, it’s important to set expectations with new subscribers even before they sign up for your email list. You should clearly communicate your email content, frequency, and engagement guidelines to avoid confusion and enhance subscribers’ experience.

Email Sequences Demystified

What is an email sequence and how can it help you to automate your email marketing? We’ll uncover the basic types of sequences and how they play a role in connecting to your audience.