Kit vs. Substack: Which Platform is Right for Your Business?
Choosing between Kit (formerly ConvertKit) and Substack for your newsletter? Kit is an email marketing platform built for service-based business owners who need to segment their audience, automate their marketing, and sell their services or products. Substack is a newsletter publishing platform designed for writers focused on thought leadership, with built-in community features and discoverability. Choose Kit if you need to send different emails to different groups (clients vs. prospects), automate your onboarding sequences, and promote your services. Choose Substack if your newsletter IS your product, you want simple publishing with community engagement, and you’re focused purely on editorial content. In this post, I’ll break down how these two platforms compare across features, pricing, and use cases—so you can make the right choice for your business.
Intent vs. Impact in Email Marketing: How to Align Your Messaging with Subscriber Experience
As empathetic business owners, we use email marketing to build relationships, provide value, and engage our audience. But sometimes our messages don’t always land as intended. In this post, we’ll explore common email marketing missteps where intent and impact don’t align, and how to fix them to create a more ethical, human-centered email experience.
This blog post explores common email marketing missteps—such as overloading welcome sequences, skipping onboarding emails, misusing countdown timers, and automation errors—and provides practical solutions to align intent with impact.
Client Case Study: Transforming a ‘Jumbled-up Cluster’ into an Automated Email System that Freed Up this Lactation Consultant’s Time
Amy’s Kit (formerly ConvertKit) account was a mess. As a lactation consultant providing high-touch services, she knew email marketing was important for her business. She’d heard it everywhere – from podcasts to business coaches – email marketing was key to nurturing relationships and building trust with potential clients.
But the time and effort she was spending on getting her Kit account to do what she needed it to do was taking away from her client time.
How to Automate Your Email Marketing with Link Triggers
A link trigger is a simple but super powerful tool that will help you to automate and personalize your email marketing for your small business. They’re like a virtual pathways that enables you to connect more deeply with your subscribers transforming your small business’s email from one-size-fits-all broadcasts into personalized conversations.
Email Segmentation Strategy using Tags, Segments, and Custom Fields in Kit (Formerly known as ConvertKit)
Wondering what’s the difference between tags and segments in Kit (formerly known as ConvertKit)? And honestly, what the heck is a custom field? We’ll break down what all these jargony terms actually mean and how to use them the right way so that you can ensure that the right emails go to the right subscribers at the right time.
How to Organize Your Email Subscribers so that You’re Sending the Right Emails to the Right People
While organizing your tags might seem tedious, getting your subscribers organized can transform your email marketing automation strategy (and can help you set your business up for success in the future as it grows). In this post, you’ll uncover why it’s so important, as well as learn some practical steps to help you set up your email marketing for sustainable growth that truly respects and meets the
needs and interests of your subscribers.
Two overlooked pieces when setting up your evergreen email marketing funnels
How do you use your email marketing software to create a thoughtful & automated customer journey that doesn’t overwhelm your subscribers? Drawing from a personal experience of being inundated with emails after signing up for a business bundle, we’ll uncover two crucial but often overlooked steps when setting up your lead magnets in a very specific scenario so that you avoid overwhelming new email subscribers.