How Diann Went from Scattered Tactics to a Cohesive Email Marketing Strategy by Migrating from Kajabi to Kit

Diann Wingert, a business coach for neurodivergent entrepreneurs, had been paying for Kajabi for three years with the intention of becoming a course creator. The courses never came – and she’d finally admitted to herself they probably never would. When she made the decision to move her website to Squarespace, Kajabi’s email tool had to go with it – and she wasn’t about to rebuild her email marketing without getting the strategy right this time.

What Business Are you Actually Running?

So much of the “business advice” in the online space assumes a one-size-fits-all approach. Unfortunately, it doesn’t consider the nuances of your business model, which can impact everything from how and where your market your business to your email list size. In this guest post by operations strategist, Jessica Lackey, we explore how you can build sustainable business practices that are rooted in your business model.