Should You Have a Newsletter for Your Small Business?

Newsletters are one of the most effective marketing tools for credentialed professionals. Email marketing offers service-based businesses a reliable way to stay visible and nurture relationships with past clients, prospective clients, and referral partners without fighting social media algorithms. This post covers the reasons for starting a newsletter (and why business owners tend to overlook it), and the Newsletter Identity Profile, a framework for helping you to map out what type of newsletter makes sense for your business.

3 Automated Email Series to Repurpose Your Content and Keep Marketing Sustainable

If you’ve ever signed up for someone’s email list and immediately regretted it, you know how email marketing automation can go wrong. Maybe you got five emails in a single day. Or maybe you didn’t hear from them for months, and by the time they finally popped back into your inbox you couldn’t even remember […]

How Diann Went from Scattered Tactics to a Cohesive Email Marketing Strategy by Migrating from Kajabi to Kit

Diann Wingert, a business coach for neurodivergent entrepreneurs, had been paying for Kajabi for three years with the intention of becoming a course creator. The courses never came – and she’d finally admitted to herself they probably never would. When she made the decision to move her website to Squarespace, Kajabi’s email tool had to go with it – and she wasn’t about to rebuild her email marketing without getting the strategy right this time.