Why Solopreneurs Often Overlook Email Marketing (And Why You Shouldn’t)
Despite email marketing being the simplest, most reliable way to stay visible and nurture relationships, many solopreneurs and consultants overlook it. Here’s why—and why these concerns are misplaced: “I hate email / I hate marketing” Reality check: You’re already communicating with clients. Email marketing simply scales those conversations in a sustainable way. Think of it […]
3 Automated Email Series to Repurpose Your Content and Keep Marketing Sustainable
If you’ve ever signed up for someone’s email list and immediately regretted it, you know how email marketing automation can go wrong. Maybe you got five emails in a single day. Or maybe you didn’t hear from them for months, and by the time they finally popped back into your inbox you couldn’t even remember […]
Case Study: How Diann Upgraded Her Email Marketing by Moving from Kajabi to Kit
Before migrating to ConvertKit (now Kit), Diann Wingert, a business coach and host of the podcast, ADHDish, was using Kajabi for her email marketing. It was kind of working for her business, but something about the pricey all-in-one platform was missing the mark.
What Business Are you Actually Running?
So much of the “business advice” in the online space assumes a one-size-fits-all approach. Unfortunately, it doesn’t consider the nuances of your business model, which can impact everything from how and where your market your business to your email list size. In this guest post by operations strategist, Jessica Lackey, we explore how you can build sustainable business practices that are rooted in your business model.