How to optimize your email marketing automation strategy and setup so that you can convert more subscribers into clients and customers.
A link trigger is a simple but super powerful tool that will help you to automate and personalize your email marketing for your small business. They’re like a virtual pathways that enables you to connect more deeply with your subscribers transforming your small business’s email from one-size-fits-all broadcasts into personalized conversations.
How to Automate Your Email Marketing with Link Triggers Read More »
Ever wondered if your freebie or newsletter needs that extra click of confirmation? The debate between single and double opt-ins is more complex than you might think, involving factors like consent, deliverability, human connection, and business model. This guide explores the pros and cons of each approach, helping you stay on the right side of email regulations while reflecting your business values.
Does Your Freebie or Newsletter Need a Double Opt-in? Read More »
Wondering what’s the difference between tags and segments in ConvertKit? And honestly, what the heck is a custom field? We’ll break down what all these jargony terms actually mean and how to use them the right way so that you can ensure that the right emails go to the right subscribers at the right time.
How do you know when your email marketing is working for your business, and what specifically should you be looking at to know what’s working and what’s not? In this post, you’ll learn 6 key takeaways that you can apply to your own small business email marketing.
6 lessons learned from tripling my email newsletter frequency Read More »
The essay delves into the journey of discovering a perfect morning routine, likening it to the intricate process of optimizing email automation. Through personal anecdotes, it highlights the importance of tailoring strategies unique to one’s business needs rather than relying on generalized solutions, emphasizing the nuanced approach taken within the “Optimize” pillar of the five email automation pillars.
Giving Your Email Marketing a Tune-up Read More »
Even when things are automated, your clients and customers deserve to feel cherished and confident that they made the right choice in hiring you or buying from you. Learn how to optimize your onboarding process to create a seamless experience for your customers. This blog post sheds light on the importance of automating with heart to ensure customers feel taken care in their interactions with your business, even when things are automated.
Connecting with Your Clients & Customers through Automated Onboarding Emails Read More »
When setting up your lead magnets or email newsletter, how do you ensure you’re building trust and connection with your audience from the moment they subscriber to your email newsletter? The Opt-in Pillar, the second of the five Email Automation Pillars, ensures that subscribers receive what they signed up for promptly and that the email frequency strikes a balance between being remembered and not overwhelming the audience.
Building Connections through Your Opt-in Email Marketing Strategy Read More »
In the world of online business, the traditional marketing funnel approach may not be the most effective strategy for email marketing. Instead, adopting an email marketing ecosystem perspective allows for a more personalized and engaging experience for subscribers. This approach, based on five key pillars, focuses on sending the right emails to the right people at the right time, ultimately leading to more effective and authentic email marketing campaigns.
Let’s explore how getting your subscribers organized can transform your email marketing automation strategy. While organizing your tags might seem tedious, it’s actually the foundation that helps your business and relationships with your subscribers grow. We’ll look at why it’s so important to organize your tags and share some practical steps to help you set up your email marketing for sustainable growth that truly respects and meets the
needs and interests of your subscribers.
As a coaches, consultants, creator or small business owners, it’s important to set expectations with new subscribers even before they sign up for your email list. You should clearly communicate your email content, frequency, and engagement guidelines to avoid confusion and enhance subscribers’ experience.
Are you leaving your subscribers in the dark? Read More »
Where ConvertKit and email marketing strategy meet empathy & curiosity and a dash of fairy dust.
As a solopreneur, I strive to incorporate my values of environmentalism and anti-racism and to build an inclusive and equitable business. I believe Black Lives Matter and I stand for LGBTQIA+ rights.
The only newsletter for established coaches, consultants & service-based business owners who want to be intentional and values-aligned with your email automation strategy.
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