Email Marketing Automation Strategy

How to optimize your email marketing automation strategy and setup so that you can convert more subscribers into clients and customers.

How to organize your subscribers in ConvertKit using tags, custom fields, and segments

Wondering what’s the difference between tags and segments in ConvertKit? And honestly, what the heck is a custom field? We’ll break down what all these jargony terms actually mean and how to use them the right way so that you can ensure that the right emails go to the right subscribers at the right time.

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Giving Your Email Marketing a Tune-up

The essay delves into the journey of discovering a perfect morning routine, likening it to the intricate process of optimizing email automation. Through personal anecdotes, it highlights the importance of tailoring strategies unique to one’s business needs rather than relying on generalized solutions, emphasizing the nuanced approach taken within the “Optimize” pillar of the five email automation pillars.

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Connecting with Your Clients & Customers with Automated Emails

Even when things are automated, your clients and customers deserve to feel cherished and confident that they made the right choice in hiring you or buying from you. Learn how to optimize your onboarding process to create a seamless experience for your customers. This blog post sheds light on the importance of automating with heart to ensure customers feel taken care in their interactions with your business, even when things are automated.

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Navigating the Opt-In Journey: Building Connections through Automated Email Marketing

When setting up your lead magnets or email newsletter, how do you ensure you’re building trust and connection with your audience from the moment they subscriber to your email newsletter? The Opt-in Pillar, the second of the five Email Automation Pillars, ensures that subscribers receive what they signed up for promptly and that the email frequency strikes a balance between being remembered and not overwhelming the audience.

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Rethinking Email Marketing: From Funnels to Ecosystems

In the world of online business, the traditional marketing funnel approach may not be the most effective strategy for email marketing. Instead, adopting an email marketing ecosystem perspective allows for a more personalized and engaging experience for subscribers. This approach, based on five key pillars, focuses on sending the right emails to the right people at the right time, ultimately leading to more effective and authentic email marketing campaigns.

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Chaos, clutter, and the quest for order

In today’s blog post, we’ll explore the importance of organization in the context of email marketing automation. Our journey begins with the first of the five email automation pillars: organization. While it can be the most tedious part of the process, it’s also the most important as you set up your email marketing to grow with your business. We’ll cover why getting your tags and segments organized is important and some specific actions you can take.

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