Kit vs. Substack: Which Platform is Right for Your Business?

Choosing between Kit (formerly ConvertKit) and Substack for your newsletter? Kit is an email marketing platform built for service-based business owners who need to segment their audience, automate their marketing, and sell their services or products. Substack is a newsletter publishing platform designed for writers focused on thought leadership, with built-in community features and discoverability. Choose Kit if you need to send different emails to different groups (clients vs. prospects), automate your onboarding sequences, and promote your services. Choose Substack if your newsletter IS your product, you want simple publishing with community engagement, and you’re focused purely on editorial content. In this post, I’ll break down how these two platforms compare across features, pricing, and use cases—so you can make the right choice for your business.

What is an Email Service Provider

Have you heard the phrase “email service provider” and wondered exactly what people are referring to and if really need one for your small business?