Email Marketing vs. Newsletters: What’s the Difference?
If you’re a therapist, coach, or financial advisor starting an email newsletter, you’ve probably noticed people use “newsletter” and “email marketing” interchangeably. But there is a difference, and understanding it matters for choosing the right platform and strategy. Email marketing exists on a spectrum from pure information-sharing to active selling, and newsletters typically sit at the intersection of thought leadership and updates. Knowing where your emails fall on this spectrum helps you make better decisions about what to send, how often, and which tools will actually support your goals.
Should you have a newsletter for your small business?
Newsletters are one of the most effective marketing tools for therapists, financial advisors, coaches, and consultants. Email marketing offers service-based businesses a reliable way to stay visible and nurture relationships with past clients, prospective clients, and referral partners without fighting social media algorithms. This guide covers how often to send newsletters, what content resonates with professional audiences, and essential best practices.
Kit vs. Substack: Which Platform is Right for Your Business?
Choosing between Kit (formerly ConvertKit) and Substack for your newsletter? Kit is an email marketing platform built for service-based business owners who need to segment their audience, automate their marketing, and sell their services or products. Substack is a newsletter publishing platform designed for writers focused on thought leadership, with built-in community features and discoverability. Choose Kit if you need to send different emails to different groups (clients vs. prospects), automate your onboarding sequences, and promote your services. Choose Substack if your newsletter IS your product, you want simple publishing with community engagement, and you’re focused purely on editorial content. In this post, I’ll break down how these two platforms compare across features, pricing, and use cases—so you can make the right choice for your business.
6 lessons learned from (temporarily) tripling my email newsletter frequency
How do you know when your email marketing is working for your business, and what specifically should you be looking at to know what’s working and what’s not? In this post, you’ll learn 6 key takeaways that you can apply to your own small business email marketing.
Selling with Soul: A Human-Centric Way to Sell with Automated Emails
Email marketing automations aren’t just about sending automated messages to your subscribers. It’s about crafting personalized and timely interactions that resonate with subscribers while treating that lives individuals.
Are you leaving your subscribers in the dark?
As a coaches, consultants, creator or small business owners, it’s important to set expectations with new subscribers even before they sign up for your email list. You should clearly communicate your email content, frequency, and engagement guidelines to avoid confusion and enhance subscribers’ experience.
How to set up evergreen email marketing funnels that treat your subscribers like people
Email marketing funnels should focus on connecting and nurturing. And selling your product or service. But how can you do it in a way that feels good? That’s where the Automate with H.E.A.R.T. Framework can help.
5 Ways to Make Your Marketing More Sustainable
Sustainable branding helps your branding to stand the test of time and continue to call in value-aligned clients and customers. Learn more about how to ensure your marketing is sustainable.
Email Sequences Demystified
What is an email sequence and how can it help you to automate your email marketing? We’ll uncover the basic types of sequences and how they play a role in connecting to your audience.