You don’t just have a list. You have groups of people who need completely different things from you. And trying to email all of them the same way, on the same schedule, with the same template you’ve been rebuilding from scratch every month – eventually you just… stop.
That’s exactly where Chelsea was when we started working together.
When your audience segments are too distinct for one newsletter
In addition to running her own private therapy practice, Chelsea also offers clinical supervision, mentors social workers who want to start their own practice, and offers sexual identity coaching. And she started a nonprofit.
To say Chelsea’s got a lot on her plate would be an understatement 😅
That’s why she really needs to have her email marketing dialed in.
Except…it wasn’t.
Every month she’d sit down to write her newsletter and spend hours rebuilding it from scratch. Finding photos, wrestling with formatting, trying to make Kit do things she couldn’t figure out how to do. By the time she hit send, she was exhausted.
And that was just for the one segment of her list she was already comfortable emailing – her professional colleagues.
The people she most wanted to reach?
The 100+ potential coaching clients who had taken a quiz on her website over the previous year but had not received a single email from her, AND the people who had expressed interest in clinical supervision.
Two distinct groups, both sitting in her account for months receiving absolutely nothing.
What Chelsea wanted was straightforward: stop spending hours on emails that should take her maybe 30 minutes, and actually start showing up for the people who were already interested in working with her.
(Without feeling pushy, salesy, or like she was bothering anyone.)
Making email marketing work for your business
Within two months of our three-month engagement, we revamped nearly aspect of her email marketing setup and strategy, focusing on:
- Creating branded, accessible email templates that take Chelsea a fraction of the time to use, so she can show up consistently for colleagues and potential coaching clients.
- Running automated follow-up for clinical supervision inquiries and coaching interest, without relying on manual one-off emails that were easy to forget or drop entirely.
- Giving every subscriber agency over what they hear about and how often, so Chelsea’s distinct audiences – colleagues, coaching prospects, supervision clients – can self-select what’s actually relevant to them.
- Reclaiming hours every month she used to spend rebuilding emails from scratch, instead of starting from zero every time she sat down to write.
- Welcoming 100+ ghosted quiz takers into a proper sequence, so that we could clear out the fake signups and engage people who actually wanted to hear from her.
- Knowing exactly who’s on her list and why, instead of avoiding whole segments because the setup was too confusing to navigate.
Durning this time, Chelsea sent two newsletters and scheduled a third within weeks of getting her systems set up, after months of silence – reaching all three audience segments for the first time.
And the potential coaching clients who had taken her quiz up to a year earlier started engaging with her emails immediately, with people writing back to say they felt validated and clicking to book calls.
If you’re a therapist, clinician, or credentialed professional with a list that’s gotten away from you, whether that’s multiple audiences who aren’t hearing from you, subscribers who signed up months ago and never got a follow-up, or just a setup that costs you hours every time you sit down to send, this is exactly the kind of work I do.
Download the services guide to see how I work and which option might be the right fit, or apply to work together if you’re ready to talk through your specific situation.