How a Therapist With Three Audiences Finally Made Email Marketing Work for Her Business (Without Spending Hours on It)

Email marketing gets complicated fast when your business doesn’t fit neatly into one box. Most email marketing advice assumes you have one audience, one offer, and one message to send. But if you’re a therapist, clinician, or credentialed professional running a private practice alongside supervision, coaching, a nonprofit, or any kind of secondary work – like my client, Chelsea – that advice was never written for you.

Client Case Study: Transforming a ‘Jumbled-up Cluster’ into an Automated Email System that Freed Up this Lactation Consultant’s Time

Amy’s Kit (formerly ConvertKit) account was a mess. As a lactation consultant providing high-touch services, she knew email marketing was important for her business. She’d heard it everywhere – from podcasts to business coaches – email marketing was key to nurturing relationships and building trust with potential clients.

But the time and effort she was spending on getting her Kit account to do what she needed it to do was taking away from her client time.

Client Case Study: How Kari Doubled Her Emails and Deepened Engagement After Migrating from Mailchimp to Kit

When Kari Ginsburg of Uproar Coaching came to me, she was feeling completely stuck.

Her email marketing platform at the time felt clunky and unintuitive. Every time she tried to find a solution, she ended up more confused — leading her to wonder:

“Is it me? Am I the gremlin?”

(Spoiler: It was definitely not her.)