Kit vs. Substack: Which Platform is Right for Your Service-Based Business?

If you’ve been Googling “Kit vs. Substack,” here’s the honest answer: they’re not really competing for the same job. Kit is an email marketing platform built for service-based business owners who need to segment their audience, automate their onboarding, and promote what they do. Substack is a publishing platform built for writers where the newsletter itself is the product. The simplest way to put it – if your newsletter supports your business, you want Kit. If your newsletter IS your business, Substack might be worth a look. In this post, I’ll walk you through how they compare across features, pricing, and use cases so you can stop second-guessing and pick the one that actually fits.

What is an Email Service Provider

Have you heard the phrase “email service provider” and wondered exactly what people are referring to and if really need one for your small business?