How to use Tags, Segments, and Custom Fields in Kit (Formerly Known as ConvertKit)

Wondering what’s the difference between tags and segments in Kit (formerly known as ConvertKit)? And honestly, what the heck is a custom field? We’ll break down what all these jargony terms actually mean and how to use them the right way so that you can ensure that the right emails go to the right subscribers at the right time.

Stop Guessing Who Should Get Which Email: How to Strategically Organize Your Subscribers

While organizing your tags might seem tedious, getting your subscribers organized can transform your email marketing automation strategy (and can help you set your business up for success in the future as it grows). In this post, you’ll uncover why it’s so important, as well as learn some practical steps to help you set up your email marketing for sustainable growth that truly respects and meets the
needs and interests of your subscribers.

Kit vs. Substack: Which Platform is Right for Your Service-Based Business?

If you’ve been Googling “Kit vs. Substack,” here’s the honest answer: they’re not really competing for the same job. Kit is an email marketing platform built for service-based business owners who need to segment their audience, automate their onboarding, and promote what they do. Substack is a publishing platform built for writers where the newsletter itself is the product. The simplest way to put it – if your newsletter supports your business, you want Kit. If your newsletter IS your business, Substack might be worth a look. In this post, I’ll walk you through how they compare across features, pricing, and use cases so you can stop second-guessing and pick the one that actually fits.

Client Case Study: Transforming a ‘Jumbled-up Cluster’ into an Automated Email System that Freed Up this Lactation Consultant’s Time

Amy’s Kit (formerly ConvertKit) account was a mess. As a lactation consultant providing high-touch services, she knew email marketing was important for her business. She’d heard it everywhere – from podcasts to business coaches – email marketing was key to nurturing relationships and building trust with potential clients.

But the time and effort she was spending on getting her Kit account to do what she needed it to do was taking away from her client time.

How to Automate Your Email Marketing with Link Triggers

A link trigger is a simple but super powerful tool that will help you to automate and personalize your email marketing for your small business. They’re like a virtual pathways that enables you to connect more deeply with your subscribers transforming your small business’s email from one-size-fits-all broadcasts into personalized conversations.