Should You Resend Your Newsletters to Non-Openers?

Resending newsletters to non-openers feels like a no-brainer – more chances to be seen, a bump in your open rate. But routine resending may be working against your business. Here’s what’s actually happening under the hood, and when a resend is worth it.

6 lessons learned from (temporarily) tripling my email newsletter frequency

How do you know when your email marketing is working for your business, and what specifically should you be looking at to know what’s working and what’s not? In this post, you’ll learn 6 key takeaways that you can apply to your own small business email marketing.

Giving Your Email Marketing a Tune-up

The essay delves into the journey of discovering a perfect morning routine, likening it to the intricate process of optimizing email automation. Through personal anecdotes, it highlights the importance of tailoring strategies unique to one’s business needs rather than relying on generalized solutions, emphasizing the nuanced approach taken within the “Optimize” pillar of the five email automation pillars.