Why Consent Is the Foundation of Ethical Email Marketing
The temptation to add everyone who crosses your path to your email list makes sense. But attendance at your event isn’t the same as permission to email them. Here’s why consent has to come first – and what that looks like in practice.
Email Marketing vs. Newsletters: What’s the Difference?
If you’re a therapist, coach, or financial advisor starting an email newsletter, you’ve probably noticed people use “newsletter” and “email marketing” interchangeably. But there is a difference, and understanding it matters for choosing the right platform and strategy. Email marketing exists on a spectrum from pure information-sharing to active selling, and newsletters typically sit at the intersection of thought leadership and updates. Knowing where your emails fall on this spectrum helps you make better decisions about what to send, how often, and which tools will actually support your goals.
Should you have a newsletter for your small business?
Newsletters are one of the most effective marketing tools for credentialed professionals. Email marketing offers service-based businesses a reliable way to stay visible and nurture relationships with past clients, prospective clients, and referral partners without fighting social media algorithms. This post covers the reasons for starting a newsletter (and why business owners tend to overlook it), and the Newsletter Identity Profile, a framework for helping you to map out what type of newsletter makes sense for your business.
Kit vs. Substack: Which Platform is Right for Your Service-Based Business?
If you’ve been Googling “Kit vs. Substack,” here’s the honest answer: they’re not really competing for the same job. Kit is an email marketing platform built for service-based business owners who need to segment their audience, automate their onboarding, and promote what they do. Substack is a publishing platform built for writers where the newsletter itself is the product. The simplest way to put it – if your newsletter supports your business, you want Kit. If your newsletter IS your business, Substack might be worth a look. In this post, I’ll walk you through how they compare across features, pricing, and use cases so you can stop second-guessing and pick the one that actually fits.
6 lessons learned from (temporarily) tripling my email newsletter frequency
How do you know when your email marketing is working for your business, and what specifically should you be looking at to know what’s working and what’s not? In this post, you’ll learn 6 key takeaways that you can apply to your own small business email marketing.