Hey, I'm Bev Feldman!

I'm an email marketing strategist with deep expertise in Kit (formerly ConvertKit)

I believe email marketing can be strategic, respectful, and human.

My own journey as a business owner started more than a decade ago as a metalsmith and jewelry designer, back when I was new to this whole world of marketing.

Back then, I was taught a bunch of “bro marketing” tactics today made my skin crawl.

(As me about the time I created a tripwire to sell earrings…)

Thanks to experts like Maggie Patterson & Dr. Michelle Mazur, I’ve since learned a better way, one rooted in respect, professionalism, and consent.

I also bring a background in education – I have a Master’s in Education from the Harvard Graduate School of Education – and years of experience supporting English Language Learners, which means I know how to explain complex systems clearly and adapt to how different people learn.

Clients often tell me, “You made this finally make sense.”

(And yes, I’m also a giant tech nerd who loves figuring out the parts of Kit that most people want to avoid.)

My job is to make sure your system works in the background, so you can confidently show up in your inbox the same way you do with your clients: professional, thoughtful, and trustworthy.

The values that guide my work

Consent

Everyone on your list cleared chose to be there, and there are options to receive freebies without receiving marketing emails. I will also not do anything without checking with you first – though I might (gently) push back.

Alignment with Your Values & Audience

Your email system should work for you, not just follow industry trends. Every automation is built to reflect your unique business ethics and respect the needs of your audience.

Compassion

I try to meet my clients with empathy and recognize that we all show up in different ways based on our lived experiences. I recognize the many levels of privilege I have and use it to learn from and lift the voices of those from marginalized communities/identities.

“Instead of second-guessing if my emails were going to the right people, I could trust that everything was working behind the scenes.” -Amy Tanzillo, Lactation Consultant

Fun facts

Favorite treat

alter eco Burnt Caramel chocolate

Named after

my maternal grandmother

First business

Handcrafted metalsmithed jewelry

Coffee or tea?

Coffee with Milk

4 Tendencies

Upholder

Pets

3 guinea pigs