How to use Tags, Segments, and Custom Fields in Kit (Formerly Known as ConvertKit)

Wondering what’s the difference between tags and segments in Kit (formerly known as ConvertKit)? And honestly, what the heck is a custom field? We’ll break down what all these jargony terms actually mean and how to use them the right way so that you can ensure that the right emails go to the right subscribers at the right time.

Stop Guessing Who Should Get Which Email: How to Strategically Organize Your Subscribers

While organizing your tags might seem tedious, getting your subscribers organized can transform your email marketing automation strategy (and can help you set your business up for success in the future as it grows). In this post, you’ll uncover why it’s so important, as well as learn some practical steps to help you set up your email marketing for sustainable growth that truly respects and meets the
needs and interests of your subscribers.

Why Consent Is the Foundation of Ethical Email Marketing

The temptation to add everyone who crosses your path to your email list makes sense. But attendance at your event isn’t the same as permission to email them. Here’s why consent has to come first – and what that looks like in practice.

How to Automate Your Email Marketing with Link Triggers

A link trigger is a simple but super powerful tool that will help you to automate and personalize your email marketing for your small business. They’re like a virtual pathways that enables you to connect more deeply with your subscribers transforming your small business’s email from one-size-fits-all broadcasts into personalized conversations.