In today’s blog post, we’ll explore the importance of organization in the context of email marketing automation. Our journey begins with the first of the five email automation pillars: organization. While it can be the most tedious part of the process, it’s also the most important as you set up your email marketing to grow with your business. We’ll cover why getting your tags and segments organized is important and some specific actions you can take.
How do you use your email marketing software to create a thoughtful & automated customer journey that doesn’t overwhelm your subscribers? Drawing from a personal experience of being inundated with emails after signing up for a business bundle, we’ll uncover two crucial but often overlooked steps when setting up your lead magnets in a very specific scenario so that you avoid overwhelming new email subscribers.
Wondering what’s the difference between tags and segments in ConvertKit? And honestly, what the heck is a custom field? We’ll break down what all these jargony terms actually mean and how to use them the right way so that you can ensure that the right emails go to the right subscribers at the right time.