How to use Tags, Segments, and Custom Fields in Kit (Formerly Known as ConvertKit)

Wondering what’s the difference between tags and segments in Kit (formerly known as ConvertKit)? And honestly, what the heck is a custom field? We’ll break down what all these jargony terms actually mean and how to use them the right way so that you can ensure that the right emails go to the right subscribers at the right time.

Stop Guessing Who Should Get Which Email: How to Strategically Organize Your Subscribers

While organizing your tags might seem tedious, getting your subscribers organized can transform your email marketing automation strategy (and can help you set your business up for success in the future as it grows). In this post, you’ll uncover why it’s so important, as well as learn some practical steps to help you set up your email marketing for sustainable growth that truly respects and meets the
needs and interests of your subscribers.

Client Case Study: How Kari Doubled Her Emails and Deepened Engagement After Migrating from Mailchimp to Kit

When Kari Ginsburg of Uproar Coaching came to me, she was feeling completely stuck.

Her email marketing platform at the time felt clunky and unintuitive. Every time she tried to find a solution, she ended up more confused — leading her to wonder:

“Is it me? Am I the gremlin?”

(Spoiler: It was definitely not her.)