Why Consent Is the Foundation of Ethical Email Marketing

The temptation to add everyone who crosses your path to your email list makes sense. But attendance at your event isn’t the same as permission to email them. Here’s why consent has to come first – and what that looks like in practice.

Does Your Freebie or Newsletter Need a Double Opt-in?

Ever wondered if your freebie or newsletter needs that extra click of confirmation? The debate between single and double opt-ins is more complex than you might think, involving factors like consent, deliverability, human connection, and business model. This guide explores the pros and cons of each approach, helping you stay on the right side of email regulations while reflecting your business values.

Building Connections through Your Opt-in Email Marketing Strategy

When setting up your lead magnets or email newsletter, how do you ensure you’re building trust and connection with your audience from the moment they subscriber to your email newsletter? The Opt-in Pillar, the second of the five Email Automation Pillars, ensures that subscribers receive what they signed up for promptly and that the email frequency strikes a balance between being remembered and not overwhelming the audience.

Client Case Study: How Kari Doubled Her Emails and Deepened Engagement After Migrating from Mailchimp to Kit

When Kari Ginsburg of Uproar Coaching came to me, she was feeling completely stuck.

Her email marketing platform at the time felt clunky and unintuitive. Every time she tried to find a solution, she ended up more confused — leading her to wonder:

“Is it me? Am I the gremlin?”

(Spoiler: It was definitely not her.)