Opt-in Archives | Your Personal Tech Fairy

Does Your Freebie or Newsletter Need a Double Opt-in?

Email Marketing Automation Strategy / Bev

Ever wondered if your freebie or newsletter needs that extra click of confirmation? The debate between single and double opt-ins is more complex than you might think, involving factors like consent, deliverability, human connection, and business model. This guide explores the pros and cons of each approach, helping you stay on the right side of email regulations while reflecting your business values.

Does Your Freebie or Newsletter Need a Double Opt-in? Read More »

Building Connections through Your Opt-in Email Marketing Strategy

When setting up your lead magnets or email newsletter, how do you ensure you’re building trust and connection with your audience from the moment they subscriber to your email newsletter? The Opt-in Pillar, the second of the five Email Automation Pillars, ensures that subscribers receive what they signed up for promptly and that the email frequency strikes a balance between being remembered and not overwhelming the audience.

Building Connections through Your Opt-in Email Marketing Strategy Read More »

Are you leaving your subscribers in the dark?

Email Marketing Automation Strategy, Email Marketing Content / Bev

As a coaches, consultants, creator or small business owners, it’s important to set expectations with new subscribers even before they sign up for your email list. You should clearly communicate your email content, frequency, and engagement guidelines to avoid confusion and enhance subscribers’ experience.

Are you leaving your subscribers in the dark? Read More »

Two overlooked pieces when setting up your evergreen email marketing funnels

Case Study, Email Marketing Automation Strategy / Bev

How do you use your email marketing software to create a thoughtful & automated customer journey that doesn’t overwhelm your subscribers? Drawing from a personal experience of being inundated with emails after signing up for a business bundle, we’ll uncover two crucial but often overlooked steps when setting up your lead magnets in a very specific scenario so that you avoid overwhelming new email subscribers.

Two overlooked pieces when setting up your evergreen email marketing funnels Read More »

Woman sitting behind laptop looking at the camera smiling with hands in the air

Making your email marketing more efficient

Case Study, Email Marketing Automation Strategy / Bev

Learn how reducing tech inefficiencies by switching to a more user-friendly email marketing software such as ConvertKit can help you to create more opportunities for sales in your small business.

Making your email marketing more efficient Read More »

Two laptops on two women's laps, their hands typing on the computer

How to set up evergreen email marketing funnels that treat your subscribers like people

Email Marketing Automation Strategy, Email Marketing Content / Bev

Email marketing funnels should focus on connecting and nurturing. And selling your product or service. But how can you do it in a way that feels good? That’s where the Automate with H.E.A.R.T. Framework can help.

How to set up evergreen email marketing funnels that treat your subscribers like people Read More »

Email Sequences Demystified

1 Comment / Email Marketing Automation Strategy, Email Marketing Content / Bev

What is an email sequence and how can it help you to automate your email marketing? We’ll uncover the basic types of sequences and how they play a role in connecting to your audience.

Email Sequences Demystified Read More »

Opt-in