Subscriber Strategy Training
Transform your hot mess email list into an organized system so that you know exactly who you’re talking to and you send the right emails to the right subscribers.
Do you suspect that you’re missing out on sales because your email list is…a bit of a mess?
You’ve built a solid subscriber list. But if you’re honest, looking at your “system” (or lack thereof) feels like staring into chaos.
Maybe you’re afraid to delete any tags because who knows what might break?
Or you’re still unsure what “tagging” actually means, and somehow, segments are even more confusing.
You’re not alone. In fact, 95% of my clients start here, too.
The thing is, having a solid subscriber strategy is the foundation of email marketing.
It’s the key to consistently reaching the right people with the right message and building genuine relationships with your community through your emails.
When you can finally make sense of your subscriber data, you’ll be able to:
- Send personalized, targeted emails your subscribers actually open and engage with.
- Create smooth, frustration-free sequences that move subscribers effortlessly from one stage to the next.
- Turn your email list into a reliable source of sales and authentic connections.
That’s where the Subscriber Strategy training can help.
This is the only training designed specifically for coaches, consultants, bloggers, and small service-based businesses who need a structured, simple system for managing their email subscribers in a way that just makes sense.
With this step-by-step training, you’ll be able to organize your email subscribers so that you can send targeted messages and increase conversions.
What’s Inside the Subscriber Strategy Training?
I’ll walk you through the steps I use with my own clients to build a solid, streamlined system that’s rooted in:
- Consent and connection, so you’re sending people the information they actually want.
- Email deliverability best practices, to make sure your emails land in the right inboxes.
- Intentional segmentation and tagging, so every tag and segment has a purpose.
After completing the training, you’ll be able to:
🍄 Finally make sense of your subscriber data and know how to use tags, segments, and custom fields to boost engagement and conversions.
🍄 Identify the right categories of information for your business, so your subscribers are sorted into meaningful segments.
🍄 Build trust and connection by incorporating consent, ensuring subscribers receive only what they truly want to hear.
🍄 Gather useful insights on your subscribers with the tech you already have, maximizing the value of your existing tools.
🍄 Organize and name tags and segments clearly, so there’s no guessing (or wondering if you need that random tag your VA added six months ago!).
🍄 Keep your system clean and manageable by learning what information to delete and how to maintain organization moving forward.
🍄 Know exactly when to use tags vs. segments, eliminating the confusion between these two tools.
🍄 Create a key segment for your new subscribers, ensuring they’re not flooded with emails right off the bat.
What’s included with your purchase?
- A 60-minute recorded training video that walks you through the exact steps to create a clean, effective Subscriber Strategy.
- An AI-generated transcript to help you easily follow along.
- Access to the slide deck (view-only) for visual reference.
- A fillable workbook with detailed examples so you can create your own strategy and start implementing it within the week.
- A $50 discount on a 1:1 Power Hour with me for additional support if you want personalized guidance.
Hey there, I'm Bev Feldman (she/her),
Your Personal Tech Fairy 🍄
As an Email Automation Strategist with a specialty in Kit (formerly ConvertKit), I transform your tangled email funnels into a system that’s streamlined, simplified, and effective so that your emails land in the right people’s inboxes.
My approach to email marketing is rooted in consent, human connection, and deliverability best practices.
My clients have included coaches, financial advisors, therapists, yoga instructors, and realtors.
“Bev makes email automation approachable and understandable (even for us non-tech savvy people).
I asked Bev to do a workshop for my community, The Expert Up Club, about subscriber strategy. This is such an overlooked topic, and it is something most small business owners need to be aware of if they want the right message to land in their email subscribers’ inboxes.
Bev made topics like segments and tags understandable. For the first time in my 13 years of business, I am going to segment my own list so I can tailor the messages people receive from me.”
-Dr. Michelle Mazur, host of the Make Marketing Suck Less podcast and author of the 3 Word Rebellion
Frequently Asked Questions
While some of the lingo I use is more specific to Kit (formerly ConvertKit), you don’t need to have a specific email marketing software or any other tools. The strategy & concepts behind what you’ll learn can be applied to any email marketing software that allows you to organize and categorize your subscribers.
The Subscriber Strategy training is not for you if you don’t intend to do email marketing, or if you’re using a very basic email marketing software (such as Squarespace’s built-in email marketing) that doesn’t allow you to tag or otherwise organize your subscribers. subscribers.
Some of the information might be somewhat advanced if you aren’t yet doing email marketing. However, it will help you to get it set up properly when you do so that you can avoid the messes I often see inside of people’s email marketing software.
This training is focused solely on strategy, there is no tech training. However, if you need additional tech support check out my services page.
Yes! You can book a Power Hour (your email when you sign up for the training includes a link to save $50).
My goal with all of my work is to reduce the tech overwhelm and make the information as accessible as possible. The training itself is focused on strategy and not tech. That said, in order to implement what you learn from the training, you’ll need to have some understanding of how create and update tags, segments, etc inside of your email marketing software.
Just like I tell me clients, I cannot make any promises on your return in investment. (And it would be unethical for me to do that.) I do firmly believe, though, that you’ll learn something of value that you can apply to to your email marketing.
