Email marketing automations aren’t just about sending automated messages to your subscribers. It’s about crafting personalized and timely interactions that resonate with subscribers while treating that lives individuals.
When setting up your lead magnets or email newsletter, how do you ensure you’re building trust and connection with your audience from the moment they subscriber to your email newsletter? The Opt-in Pillar, the second of the five Email Automation Pillars, ensures that subscribers receive what they signed up for promptly and that the email frequency strikes a balance between being remembered and not overwhelming the audience.
In the world of online business, the traditional marketing funnel approach may not be the most effective strategy for email marketing. Instead, adopting an email marketing ecosystem perspective allows for a more personalized and engaging experience for subscribers. This approach, based on five key pillars, focuses on sending the right emails to the right people at the right time, ultimately leading to more effective and authentic email marketing campaigns.
In today’s blog post, we’ll explore the importance of organization in the context of email marketing automation. Our journey begins with the first of the five email automation pillars: organization. While it can be the most tedious part of the process, it’s also the most important as you set up your email marketing to grow with your business. We’ll cover why getting your tags and segments organized is important and some specific actions you can take.
How do you use your email marketing software to create a thoughtful & automated customer journey that doesn’t overwhelm your subscribers? Drawing from a personal experience of being inundated with emails after signing up for a business bundle, we’ll uncover two crucial but often overlooked steps when setting up your lead magnets in a very specific scenario so that you avoid overwhelming new email subscribers.
Wondering what’s the difference between tags and segments in ConvertKit? And honestly, what the heck is a custom field? We’ll break down what all these jargony terms actually mean and how to use them the right way so that you can ensure that the right emails go to the right subscribers at the right time.