The essay delves into the journey of discovering a perfect morning routine, likening it to the intricate process of optimizing email automation. Through personal anecdotes, it highlights the importance of tailoring strategies unique to one’s business needs rather than relying on generalized solutions, emphasizing the nuanced approach taken within the “Optimize” pillar of the five email automation pillars.
So much of the “business advice” in the online space assumes a one-size-fits-all approach. Unfortunately, it doesn’t consider the nuances of your business model, which can impact everything from how and where your market your business to your email list size. In this guest post by operations strategist, Jessica Lackey, we explore how you can build sustainable business practices that are rooted in your business model.
Even when things are automated, your clients and customers deserve to feel cherished and confident that they made the right choice in hiring you or buying from you. Learn how to optimize your onboarding process to create a seamless experience for your customers. This blog post sheds light on the importance of automating with heart to ensure customers feel taken care in their interactions with your business, even when things are automated.
Email marketing automations aren’t just about sending automated messages to your subscribers. It’s about crafting personalized and timely interactions that resonate with subscribers while treating that lives individuals.
When setting up your lead magnets or email newsletter, how do you ensure you’re building trust and connection with your audience from the moment they subscriber to your email newsletter? The Opt-in Pillar, the second of the five Email Automation Pillars, ensures that subscribers receive what they signed up for promptly and that the email frequency strikes a balance between being remembered and not overwhelming the audience.
In the world of online business, the traditional marketing funnel approach may not be the most effective strategy for email marketing. Instead, adopting an email marketing ecosystem perspective allows for a more personalized and engaging experience for subscribers. This approach, based on five key pillars, focuses on sending the right emails to the right people at the right time, ultimately leading to more effective and authentic email marketing campaigns.
Learn practical approaches to enhance your email marketing tech setup so that the right emails get to the right people, while also creating a more meaningful connection with your audience.
In today’s blog post, we’ll explore the importance of organization in the context of email marketing automation. Our journey begins with the first of the five email automation pillars: organization. While it can be the most tedious part of the process, it’s also the most important as you set up your email marketing to grow with your business. We’ll cover why getting your tags and segments organized is important and some specific actions you can take.
As a coaches, consultants, creator or small business owners, it’s important to set expectations with new subscribers even before they sign up for your email list. You should clearly communicate your email content, frequency, and engagement guidelines to avoid confusion and enhance subscribers’ experience.
A solid Subscriber Strategy not only will help you to guide your subscribers through an automated journey, but it will also help you to fill in those gaps where you feel like you’re missing out on opportunities to make sales through your evergreen emails.
Here are a couple subscriber strategy examples of how I implemented this with my clients.