Logo graphic for the website that says Your Personal Tech Fairy


Giving Your Email Marketing a Tune-up

The essay delves into the journey of discovering a perfect morning routine, likening it to the intricate process of optimizing email automation. Through personal anecdotes, it highlights the importance of tailoring strategies unique to one’s business needs rather than relying on generalized solutions, emphasizing the nuanced approach taken within the “Optimize” pillar of the five email automation pillars.

What Business Are you Actually Running?

So much of the “business advice” in the online space assumes a one-size-fits-all approach. Unfortunately, it doesn’t consider the nuances of your business model, which can impact everything from how and where your market your business to your email list size. In this guest post by operations strategist, Jessica Lackey, we explore how you can build sustainable business practices that are rooted in your business model.

Connecting with Your Clients & Customers with Automated Emails

Even when things are automated, your clients and customers deserve to feel cherished and confident that they made the right choice in hiring you or buying from you. Learn how to optimize your onboarding process to create a seamless experience for your customers. This blog post sheds light on the importance of automating with heart to ensure customers feel taken care in their interactions with your business, even when things are automated.

Three women standing with their arms around their each other, looking at one another and smiling

Navigating the Opt-In Journey: Building Connections through Automated Email Marketing

When setting up your lead magnets or email newsletter, how do you ensure you’re building trust and connection with your audience from the moment they subscriber to your email newsletter? The Opt-in Pillar, the second of the five Email Automation Pillars, ensures that subscribers receive what they signed up for promptly and that the email frequency strikes a balance between being remembered and not overwhelming the audience.

Two women working, their laptops open on a desk while they talk and point at sticky notes on the wall.

Rethinking Email Marketing: From Funnels to Ecosystems

In the world of online business, the traditional marketing funnel approach may not be the most effective strategy for email marketing. Instead, adopting an email marketing ecosystem perspective allows for a more personalized and engaging experience for subscribers. This approach, based on five key pillars, focuses on sending the right emails to the right people at the right time, ultimately leading to more effective and authentic email marketing campaigns.

Open blank notebook on top of a laptop computer on a white desk

Fix Your Flow

Learn practical approaches to enhance your email marketing tech setup so that the right emails get to the right people, while also creating a more meaningful connection with your audience.

Baskets with sheets, towels, and blankets organized by type on a bed.

Chaos, clutter, and the quest for order

In today’s blog post, we’ll explore the importance of organization in the context of email marketing automation. Our journey begins with the first of the five email automation pillars: organization. While it can be the most tedious part of the process, it’s also the most important as you set up your email marketing to grow with your business. We’ll cover why getting your tags and segments organized is important and some specific actions you can take.

Theater light illuminating the stage

Are you leaving your subscribers in the dark?

As a coaches, consultants, creator or small business owners, it’s important to set expectations with new subscribers even before they sign up for your email list. You should clearly communicate your email content, frequency, and engagement guidelines to avoid confusion and enhance subscribers’ experience.

Examples of Subscriber Strategy in action

A solid Subscriber Strategy not only will help you to guide your subscribers through an automated journey, but it will also help you to fill in those gaps where you feel like you’re missing out on opportunities to make sales through your evergreen emails.

Here are a couple subscriber strategy examples of how I implemented this with my clients.

Now booking Email Automation VIP Days for May 2021