September 2023

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Navigating the Opt-In Journey: Building Connections through Automated Email Marketing

When setting up your lead magnets or email newsletter, how do you ensure you’re building trust and connection with your audience from the moment they subscriber to your email newsletter? The Opt-in Pillar, the second of the five Email Automation Pillars, ensures that subscribers receive what they signed up for promptly and that the email frequency strikes a balance between being remembered and not overwhelming the audience.

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Rethinking Email Marketing: From Funnels to Ecosystems

Tech / By Bev

In the world of online business, the traditional marketing funnel approach may not be the most effective strategy for email marketing. Instead, adopting an email marketing ecosystem perspective allows for a more personalized and engaging experience for subscribers. This approach, based on five key pillars, focuses on sending the right emails to the right people at the right time, ultimately leading to more effective and authentic email marketing campaigns.

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Fix Your Flow

Case Study, Sustainability / By Bev

Learn practical approaches to enhance your email marketing tech setup so that the right emails get to the right people, while also creating a more meaningful connection with your audience.

Now booking Email Automation VIP Days for May 2021